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Available October 2, 2022 11:00 PM UTC
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This fascinating new film journeys across three decades of the International Male catalog’s unlikely but lasting impact on fashion, masculinity, and sexuality in America. Gene Burkard, a once-closeted Midwesterner and GI, found freedom in San Diego, where he transformed men’s fashion into something cosmopolitan, carefree, and trend-setting. International Male reached gay and straight customers alike as it redefined images of masculinity in American culture, generating revenue and circulation in the millions. This character-driven documentary crafts a portrait of a band of outsiders who changed the way men would look—at themselves, at each other—and how the world would look at them.


  • Year
    2022
  • Runtime
    83 minutes
  • Language
    English
  • Country
    United States
  • Director
    Bryan Darling, Jesse Finley Reed
  • Screenwriter
    Peter Jones
  • Producer
    Jesse Finley Reed
  • Executive Producer
    Peter Jones
  • Cast
    Matt Bomer, Carson Kressley, Gene Burkard
  • Cinematographer
    Jonathan Ingalls, Gabriel Bienczycki, Bryan Darling
  • Editor
    Carl Pfirman, Bryan Darling