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Available April 28, 2026 12:00 AM UTC
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Set against the backdrop of a booming 1970s Houston, the documentary chronicles how Bum Phillips transformed the reeling Houston Oilers into playoff contenders and sparked the beloved “Luv Ya Blue!” movement. Known for his trademark cowboy hat and folksy charisma, Phillips led with authenticity, loyalty, and a deep belief in his players, redefining leadership in professional sports and leaving a legacy that continues to resonate through NFL generations and beyond.


Featuring rare, archival footage and impactful interviews with football legends including Earl Campbell, Dan Pastorini, Peyton Manning, Sean McVay, Terry Bradshaw, Jerry Jones, J.J. Watt, Von Miller, DeMarcus Ware, and Bum’s son and grandson, NFL coaches Wade and Wes Phillips


Film image, synopsis and related credits courtesy of Lucky Number 8 Productions, Inc.


  • Year
    2025
  • Runtime
    86 minutes
  • Rating
    Not Rated
  • Genre
    Documentary
  • Director
    Sam Wainwright Douglas, David Hartstein and Andrew Miller
  • Screenwriter
    Andrew Miller
  • Producer
    Vance Howard and Lucky Number 8 Productions along with David Hartstein of Blue Suitcase
  • Executive Producer
    Vance Howard
  • Cast
    Earl Campbell, Dan Pastorini, Terry Bradshaw
  • Editor
    Sam Wainwright Douglas and Don Swaynos
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