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Peace is Loud and Arab Film and Media Institute present: Collective Lens, Peace is Loud’s impact learning space for filmmakers. This is a workshop led by Florencia Varela which will be held virtually via Google Meet on July 23rd at 6:00 PM EDT / 3:00 PM PDT.


Collective Lens equips filmmakers with impact frameworks and practices to help them design and implement their own impact campaigns and integrate impact values into their overall filmmaking process.


The session will feature:

  • A brief presentation of film impact by Peace is Loud, integrating the organization’s definition of impact as a holistic care-driven practice as well as an overview of how to approach an impact campaign and build an intentional strategy.
  • A conversation with documentary filmmaker Loulwa Khoury about her film We Never Left and impact campaign. We Never Left had its world premiere at last year's Arab Film Festival.


Participating filmmakers will also get access to the Collective Lens Digital Library, a collection of templates, tools, guides, and resources to accompany them on their impact plans. 


The session will last approximately 90 minutes.


About the Filmmaker:

Loulwa Khoury is a New York based filmmaker, film editor born and raised in Beirut. She edited Paradise Without People (2019), Dusty and Stones (2022), Joy Dancer (2024) and Traces of Home. She also directed her first award-winning feature documentary, We Never Left (2024). Her other work includes award-winning documentaries City of Ghosts (2017), Some Kind of Heaven (2020) and It Will Be Chaos (2018). She was also one of the mentees of the Karen Schmeer Editing Fellowship Diversity Program of the year 2019-2020, a fellow in the Sundance Co//ab Art of Editing Fellowship 2020 and the DOC NYC x VC Storytelling Incubator as well as a winner of the Creative Power Award.










Florencia Varela, Program Lead for Learning and Filmmaker Outreach at Peace is Loud

Florencia's (she/her) work lies at the intersection of learning, social impact, and film. She currently leads Peace is Loud's learning and filmmaker outreach initiatives, mainly through the organization's signature program Collective Lens. She previously has worked on impact campaigns for films such as To the End, On the Divide, Knock Down the House, Women War & Peace II, The Bleeding Edge, and The Hunting Ground. In her current role, Florencia seeks to center filmmakers who are currently underrepresented and/or underrecognized in the industry, and offer spaces to share knowledge, redistribute power, and build community. Previous to Peace is Loud, Florencia honed her partnerships, outreach, and development skills over more than a decade at organizations such as PEN America, the Rubin Museum of Art, the Poetry Society of America, and Nitehawk Cinema, where she launched the cinema’s partnerships and sponsorships program. Florencia is also on the board of The Future of Film is Female and the advisory board for the Global Impact Producers Alliance (GIPA). She is a published poet, and was born and raised in Buenos Aires, Argentina.



About Peace is Loud:

Peace is Loud is an intersectional feminist organization that uses storytelling to build collective power. The organization supports documentary filmmakers with impact campaigns, consulting, workshops, and free resources to turn films into tools for social action.

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