Hear how product placement really works from industry experts. Microsoft's Jen Buckmaster (Head of Music + Entertainment Partnerships/ Placement team), and Stephanie Dade, (SVP of Global Content & Integration) with the BEN Group (Branded Entertainment Network), will share best practices for forging brand partnerships, including:
- types of product placement
- how to engage brands to offset costs
- what brands look for in Film/ TV, and Music placements
- how to successfully integrate their products into your content, and more
The information shared will be useful for producers, content creators, writers, set designers, prop masters, costume designers, and artists/musicians alike, as well as brands considering placement opportunities for their products. This panel will be moderated by Melissa Randle (BronzeLens Associate Programmer).
Hear how product placement really works from industry experts. Microsoft's Jen Buckmaster (Head of Music + Entertainment Partnerships/ Placement team), and Stephanie Dade, (SVP of Global Content & Integration) with the BEN Group (Branded Entertainment Network), will share best practices for forging brand partnerships, including:
- types of product placement
- how to engage brands to offset costs
- what brands look for in Film/ TV, and Music placements
- how to successfully integrate their products into your content, and more
The information shared will be useful for producers, content creators, writers, set designers, prop masters, costume designers, and artists/musicians alike, as well as brands considering placement opportunities for their products. This panel will be moderated by Melissa Randle (BronzeLens Associate Programmer).