A filmmaker explores the rise of right-wing media through her father’s radicalization after he was newly immersed in it during a long commute—revealing a phenomenon that has fractured families across the nation. Featuring experts like Noam Chomsky, Frank Luntz, Thom Hartmann, and George Lakoff, the film unpacks a decades-long strategy to shift the country rightward—largely through media manipulation, but also via think tanks, astroturf campaigns, and other tactics—leaving families divided and the nation more polarized than at any time since the Civil War.