When then relatively unknown artist Beeple sold a digital artwork for $69 million three years ago, media around the world reported on the sensation. The rise of the NFT art industry marked the biggest turning point in the history of modern art, establishing entirely new dynamics between commerce, art, and digital technology. Director Nicholas Bruckmann provides an insider’s view through exclusive interviews and archival footage, taking us into American artist Beeple’s living room and capturing the moment of the sale that changed his life and many others.