Critical decisions require informed decision-making, but gathering and understanding the data needed to guide strategies can be difficult. Join us for this targeted presentation that explores the invaluable world of data analytics. With guidance from a data scientist and two data-led exhibitors, this session will delve into the essential metrics exhibitors should track and how to leverage them effectively. 

Speakers: Alicia Kozma, Indiana University Cinema; Tejaswi Bhavaraju, Eventive; Justice Obiaya, Out on Film