Luke Renner's presentation explores the marketing that led to success for both blockbuster and budget films. Discuss ways to have your film rise above the clutter of conventional marketing and review a few classic case studies.
Luke Renner (MBA - Marketing and Management) is the Professor of the San Juan College Digital Media Arts & Design Program. He worked for 7 years in broadcast television at an NBC affiliate. During this time he produced over 80 local interest shows including Great Southwest Voice of Native America. Luke then left television to manage marketing and public relations for the Farmington Museum system. He later started a marketing division for the City of Farmington’s Parks, Recreation and Cultural Affairs which oversees the museum system and seven other departments. In 2004, he began teaching as adjunct faculty in the San Juan College Creative Arts and Design Program then began teaching full-time in 2007. During this time, he re-designed the existing program into the current Digital Media Arts and Design Program. In 2009 and 2015 he was awarded the Tarpley Teaching Excellence Award and the San Juan College Golden Sun Award in 2017 for commitment to the college mission and community. In 2011 he received an award along with DMAD students for Service Learning as a result of a grant project with the local Boys & Girls Club that had club members working on multimedia projects for club promotion. Other media related projects include video production for an interactive park kiosk featuring World War II veterans. A portion of this project is in the Library of Congress’s Veteran History Project permanent collection. In 2011 Mr. Renner also filmed, edited and produced Chautauqua event featuring: Ms. Judith Avila with special guest Mr. Chester Nez. Mr. Chester Nez was the last surviving of the original 29 Navajo Code Talkers at the time of the filming. The DVD rights were given to the Aztec Public Library to benefit their Digital Arts Program. He serves as an appointed council member for the New Mexico Governor's Council on Film and Media Industries.
Luke Renner's presentation explores the marketing that led to success for both blockbuster and budget films. Discuss ways to have your film rise above the clutter of conventional marketing and review a few classic case studies.
Luke Renner (MBA - Marketing and Management) is the Professor of the San Juan College Digital Media Arts & Design Program. He worked for 7 years in broadcast television at an NBC affiliate. During this time he produced over 80 local interest shows including Great Southwest Voice of Native America. Luke then left television to manage marketing and public relations for the Farmington Museum system. He later started a marketing division for the City of Farmington’s Parks, Recreation and Cultural Affairs which oversees the museum system and seven other departments. In 2004, he began teaching as adjunct faculty in the San Juan College Creative Arts and Design Program then began teaching full-time in 2007. During this time, he re-designed the existing program into the current Digital Media Arts and Design Program. In 2009 and 2015 he was awarded the Tarpley Teaching Excellence Award and the San Juan College Golden Sun Award in 2017 for commitment to the college mission and community. In 2011 he received an award along with DMAD students for Service Learning as a result of a grant project with the local Boys & Girls Club that had club members working on multimedia projects for club promotion. Other media related projects include video production for an interactive park kiosk featuring World War II veterans. A portion of this project is in the Library of Congress’s Veteran History Project permanent collection. In 2011 Mr. Renner also filmed, edited and produced Chautauqua event featuring: Ms. Judith Avila with special guest Mr. Chester Nez. Mr. Chester Nez was the last surviving of the original 29 Navajo Code Talkers at the time of the filming. The DVD rights were given to the Aztec Public Library to benefit their Digital Arts Program. He serves as an appointed council member for the New Mexico Governor's Council on Film and Media Industries.