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Marketing: Ally or Antagonist: Presented with Queering the Cinema

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Marketing: Ally or Antagonist: Presented with Queering the Cinema

For a minority community that ceases to exist in the studio system, festivals and art houses provide a rare cinematic landscape to see the LGBTQ+ community on screen. Queer voices continue to be underrepresented, misrepresented, and only selectively integrated in the larger festival and cinema circuit. At a time when we are actively talking about who gets to tell which stories, this panel seeks to explore the intersection of programming and community partnerships. Despite the best intentions, many common practices may be preventing queer voices from being properly represented. In trying to reach queer audiences year-round, there is much that can be done to promote films without forcing queer segregation.


*This panel is from FilmEx 2021