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Eyeballs in the virtual world and butts-in-seats in the physical world should be valued the same, shouldn’t they? Or maybe not. The shift from in-person to virtual can have a substantial effect on sponsorship, from identifying benefits to the value of in-kind contributions to sponsors’ ROI. How are you retaining long-term sponsors, and how are you developing new sponsors? This panel will dig into the challenges and opportunities of the Virtual and IRL worlds for your sponsor relations and the impact on your bottom line.
*This panel is from FilmEx 2021
Eyeballs in the virtual world and butts-in-seats in the physical world should be valued the same, shouldn’t they? Or maybe not. The shift from in-person to virtual can have a substantial effect on sponsorship, from identifying benefits to the value of in-kind contributions to sponsors’ ROI. How are you retaining long-term sponsors, and how are you developing new sponsors? This panel will dig into the challenges and opportunities of the Virtual and IRL worlds for your sponsor relations and the impact on your bottom line.
*This panel is from FilmEx 2021