General Magic, though relatively unknown, is considered by many to be one of the most influential innovation startups in the history of technology.

This pioneering team—featuring visionaries like Tony Fadell (co-creator of the iPod and iPhone, founder of Nest, author of Build), Megan Smith (former White House CTO, founder of shift7), Marc Porat (original visionary of the smartphone), Andy Hertzfeld (software engineer, original Macintosh team), and Joanna Hoffman (marketing, original Macintosh team)—created the first smartphone and laid the foundation for many of the 21st century's most transformative communication and digital technologies.

While the business of General Magic ultimately did not succeed, the groundbreaking technologies developed by this trailblazing startup and the subsequent ventures led by its team have profoundly impacted the lives of billions.

Our award-winning documentary and Workshop Series draws from the General Magic story, offering invaluable insights into cultivating an innovation mindset, navigating failure, nurturing team culture, and envisioning the future. These lessons are designed to empower growth and resilience in any organizational setting.

To learn more about how to bring a General Magic Learning Journey experience to your team -- through workshops, screenings and events -- please contact Veronica Miles, COO, General Magic Workshops at veronica@generalmagicthemovie.com

Learn more at generalmagicthemovie.com

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