Herb Alpert Is... + Exclusive Bonus Material

Herb Alpert Is... presented by The ASCAP Foundation

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With his trumpet he turned the Tijuana Brass into gold, earning 15 gold and 14 platinum records; He has won nine Grammys Awards between 1966 and 2014, and received the National Medal of Arts from President Barack Obama in 2012.


Herb co-founded the indie label, A & M Records with his business partner, Jerry Moss, which recorded artists as varied as Carole King, Cat Stevens, The Carpenters, Janet Jackson, Peter Frampton, Joe Cocker, Quincy Jones, Sergio Mendes, and The Police. A&M would go on to become one of the most successful independent labels in history. He has shown his striking work as an abstract painter and sculptor, worldwide. And through the Herb Alpert Foundation, he has given significant philanthropic support of educational programs in the arts nationwide, from the Harlem School of the Arts and Los Angeles City College to CalArts and UCLA. 

John Scheinfeld’s documentary Herb Alpert isprofiles the artist, now 85, mostly from the perspective of colleagues like Questlove, Sting, and Bill Moyers. In their words, the shy, unassuming trumpeter is a musical, artistic and philanthropic heavyweight.

  • Year
  • Runtime
    113 minutes
  • Language
  • Country
    United States
  • Premiere
    October 1, 2020
  • Rating
  • Director
    John Scheinfeld
  • Screenwriter
    John Scheinfeld
  • Producer
    Dave Harding, John Scheinfeld
  • Co-Producer
    Peter S. Lynch II
  • Cast
    Lou Adler, Aria Alpert, Eden Alpert, Herb Alpert, Lani Hall Alpert, Randy Badazz Alpert, Burt Bacharach, Bill Cantos, Richard Carpenter, Chloe Flower, Kara Dio Guardi, Jimmy Jam, Quincy Jones, Hussain Jiffry, Richard Lariviere, Terry Lewis, Kristan Marvell, Sergio Mendes, Jerry Moss, Bill Moyers, John Pisano, Eric Pryor, Ahmir ‘Questlove’ Thompson, Sir Ken Robinson, Michael Shapiro, Sting, Billy Bob Thorton, Chip Tom, Paul Williams
  • Cinematographer
    Tristan Whitman
  • Editor
    Peter S. Lynch II
  • Animator
    Sean Bowes
  • Sound Design
    Jon K. Oh, Nathan Manley, Gary Wood, Paul Bang
  • Music
    Herb Alpert