A close-up, personal look at the visionaries risking everything to innovate real meat without slaughtering animals, and without environmental degradation. With animal agriculture occupying roughly 45% of the world’s ice-free surface area, producing more greenhouse gases than cars, the prospect of meat consumption doubling by 2050 is a wake-up call for solutions. The planet’s future may lie with “clean meat”, also known as “cell-based meat” “cultured meat” and “cultivated meat”, a food science that grows real meat from animal cells. Billionaires Bill Gates and Richard Branson, and food giants Cargill and Tyson have invested in the birth of this new industry, instilling confidence that cell-based meat may soon come to market as a sustainable alternative to conventional meat.