The 1970 Miss World competition took place in London, hosted by Bob Hope. At that time Miss World was the most-watched TV show in the world with over 100 million viewers. Arguing that beauty competitions objectify women, the newly formed women's liberation movement achieved overnight fame by invading the stage and disrupting the live broadcast of the competition. When the show resumed, the result caused uproar: the winner was not the Swedish favourite but Miss Grenada, the first black woman to be crowned Miss World. In hours a global audience had seen the patriarchy driven from the stage and the Western ideal of beauty subverted.