Who could have guessed that an American revolution of fabulously redefined masculinity would begin with the jock sock? None other than International Male magazine founder Gene Burkard, whose groundbreaking mail-order catalog — filled with flashy pages of gorgeous models in chic menswear — became a shared language and aspirational sanctuary between gay men in and out of the closet since 1979. Narrated by Matt Bomer and featuring interviews with Burkard himself, Carson Kressley, Drew Droege, and former International Male staffers, this intoxicating and eye-catching doc charts the rise and dominance of the magazine alongside the cultural shifts and health crises that forged the modern gay movement.