Wiola, a participant of the show "Friday’s Foxes", returns to her family home and decides to start a new, better life. Her participation in the show is the starting point for multithreaded stories: one of grandmother competing with an imaginary sister; one of mother subconsciously competing with her own daughters; lastly one of the sisters competing with each other for anything. The film raises the problem of identity built from distorted projections of our close ones and shaped by common expectations. It’s about the need to go beyond the "happy life" scheme. Beauty escapes the conventions: sometimes surreal, grotesque, and absurd, yet focused on the instinctive need of being one’s self.