Ten years after a boring bunion surgery I was told was... inevitable, I stumbled on a video showing what feet look like inside a modern shoe. And it looked suspiciously like my foot BEFORE my surgery. One question followed: did shoes cause this?

What started as a hunch became a global investigation into 245 years of ignored science, a health crisis bigger than diabetes, and a trail of uncomfortable answers that reveals a blind spot we've all been walking around in — literally.

Stupid Shoes follows foot and shoe professionals around the world to expose how everyday cultural and economic choices quietly created one of the possibly most expensive, most ignored health problems of our time. A multi-billion dollar burden on economies. A silent tax of chronic pain on bodies. And questions the trust we put in systems we believe will put our wellbeing before profit.