Located in the fictional realm of Dev Bhoomi and nestled among majestic mountains, the narrative of the story is about the festival of flowers that celebrates the culture and togetherness of Uttarakhand, seen from the perspective of a small girl Medha as she goes on a Magical and an Adventurous journey to collect flowers for her village before it turns into a ghost village. The film focuses on the impact of migration in Uttarakhand, India in the last 5 years and shows the helplessness of the change through the journey of the main character.

From character design to every individual flower, the essence of Uttarakhand is captured, both in terms of inspiration and in stylizing the original art form, such as the Aipan style of the state. Prioritising simplicity in terms of animation while still holding to its authenticity, the film breathes life into not just the human characters but also the landscapes. The spirits of the mountains, depicted in the film, echo the mystique and warmth inherent in every Pahadi (people from Mountains). With its stylized backdrops, “Phool Dei'' captures the grandeur of Uttarakhand’s landscapes and the genuine spirit of its people.

With themes of change, adventure, magic, and the undeniable force of nature, “Phool Dei” is both a tribute to Uttarakhand’s traditions and a poignant commentary on the challenges it faces.