Intro sequence made for the series Familien Lykke produced by Seefood for NRK. We wanted to show in the simplest possible way the general dynamics in the family. The solution was to create simple form-based 2D animation as a contrast to the visually busy aesthetics in the series. In the process, the solution was time and time again to strip down the visual until only the most fundamental remained. Since the series' format is typically sitcom, almost timeless in a television context, it was designed based on slightly retro shapes and colors. The pacing in the series is hectic and jokes come on the assembly line, the vignette should set the pace and get the viewers into the series' rhythm without giving away anything before it begins. It was important to stand out from other series in the same segment that most often have live action clips from the series that introduce the characters, this should feel more conceptual and general, as a parody of the genre itself.

Ole Magnus Saxegård is an animator, illustrator, and director in the animation department at Animation Department.