FFA Video Library

Screen Time with Vidiots: Social Media Fundamentals and Platform-Specific Hacks

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Join Saila Reyes from Vidiots Foundation for a focused session on mastering social media marketing for film festivals. This course will cover essential elements like building a strong content strategy, optimizing your presence across different platforms, and leveraging algorithm insights to maximize engagement. You’ll also learn practical methods for sourcing and using film clips to enhance your festival’s visibility and connect with your audience in meaningful ways.


Two key takeaways include:


  1. How to craft a content strategy tailored to your festival, utilizing platform-specific algorithms to boost reach and engagement.
  2. Techniques for finding and using film clips and other content to elevate your festival’s social media presence.


About the Speaker:

Saila Reyes is an L.A. native writer, director, and content creator who has worked both internationally and domestically across mediums. An inaugural fellow in Universal Pictures’ Emerging Writers Fellowship Program, she moved on to work in feature writing rooms in Hong Kong, TV in Mexico City, video games in Korea, and independent and studio productions in New York and LA. In addition to her creative work, Saila is the Director of Marketing and a Programmer at Vidiots, and she has also worked across all aspects of traditional, digital, and social marketing for major clothing brands, creative labels, films, and for celebrities and influencers. She specializes in capturing and distilling the authentic identity of characters, clients, and companies alike. 


Original Air Date: October 23, 2024