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Shopping for Superman
Logline: The origin story of your friendly neighborhood comic shop. Tracing the 50-year history of the local comic book store's far-reaching impact, we examine their cultural significance and the numerous threats they face today. After a 75% industry contraction, floundering sales, superhero fatigue, and online retail competition, can our heroes survive? Synopsis: Shopping for Superman explores the history of comic book stores through the experiences and first-hand accounts of the people who helped to create the modern-day comic shop. Beginning with shop owners from around the country sharing their reasons for opening a comic shop and how they've become a vital part of their communities. Traveling back to the 1970s we introduce viewers to the Brooklyn school teacher who first realized the potential of breaking with the traditional distribution model for newsstands and drug stores and began shipping comics directly to retailers, resulting in an eventual controlling monopoly of the comics distribution business. Through the boom of the 1980s and early 90s we see a market explode to over ten-thousand shops across the U.S. before the two major comics publishers, DC and Marvel Entertainment's disastrous choices would lead to a 75% contraction of the overall market. Despite the market's crash, the creation of so many spaces across the U.S. led to a revolutionary sophistication of graphic storytelling through censorship-resistant environment of the comic store. Stories that would win literary awards, become standard in many a curriculum, and go on to create some of the most valuable IP in the history of entertainment would come as a direct result of the comic store. Catching up to the present, we explore the comic book store's community importance as safe spaces for marginalized people, providing opportunities for identity fulfillment and self-discovery, and how comic shops continue to be one of the greatest influences in both childhood and adult literacy. Closing our film with a call to action, Shopping for Superman, explores the threats and challenges facing store owners today, as well as a road map to navigate them for the sake of future generations.
2025
Shopping for Superman
Tue Dec 2nd