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Social media has significantly transformed how we access and engage with animation in many key areas. In reshaping the landscape of animation it is making it more accessible, interactive, and diverse, while also creating new opportunities for both creators and audiences.
In this insightful interview series, some of the top animators from TikTok and YouTube share their unique journeys and discuss how social media is reshaping the animation industry. From building global audiences to creating content independently, these creators explore the impact of platforms like TikTok and YouTube on accessibility, creativity, and community engagement. They also reflect on the evolution of animation in the digital age, how they've adapted to the fast-paced world of social media, and the new opportunities it provides for artists worldwide. A must-watch for aspiring animators and fans of digital creativity!
TikTok sensation and 2D artist Zoe, known as "Zobeybop," shares her inspiring journey from Algonquin College to working on projects for Adult Swim and an upcoming children’s show. With over 22 million likes on TikTok, Zoe has turned her passion for animation into a thriving career, overcoming personal health challenges and the shift to online learning during the pandemic.
Zoe discusses the unique opportunities and challenges of TikTok as a platform for animators, including her collaboration with The Living Tombstone and the balance between online presence and creative work. She offers insights into navigating brand deals, balancing industry roles with independent projects, and managing mental health in the creative space.
With a sneak peek at her upcoming project Bad Jelly (2025), Zoe’s story highlights the power of resilience, authenticity, and innovation in today’s animation landscape.
Image Credit: © 2024 Zoe Hellwig. All Rights Reserved.
SPEAKER
Zoe Hellwig
2D Animator & Content Creator // Independent
Zoe Hellwig, better known online as Zobeybop or simply Zobee, is a professional 2D animator and content creator passionate about storytelling and animation.
In addition to her work in the animation industry, she creates engaging short animations on TikTok and other social media platforms, sharing her love for the craft with a wide audience.
With a dedication to creativity and connection, Zoe inspires others through her work and vibrant online presence.
Website // Instagram // TikTok
MODERATORS
Alice Roncier
Independent Producer & Director // Studio Neera
Alice Roncier/APPi (they/them) is a French filmmaker based in Vancouver, Canada. They co-founded Studio Neera in January 2024.
Their first 2D animated short, Razor Ruckus, won Best Director's Prize at SPARK Animation Festival 2024
Website // Instagram // LinkedIn
Noushin Emami
Independent Producer, Writer, Director & Co-founder // Studio Neera
Noushin Emami is an Iranian-Canadian producer, writer, director, and the founder of Neera Animation Studio, established in 2023. Through Neera, Noushin and her co-founder Alice, focus on preserving cultural heritage and amplifying underrepresented voices by creating 2D animated stories rooted in folk traditions. Her work explores universal themes such as family, love, and identity, connecting with audiences across generations and backgrounds.
Her debut film, Razor Ruckus, won the Best Director award at the 2024 SPARK ANIMATION Festival, marking a significant milestone for her and her team. As the producer of Razor Ruckus, as well as upcoming projects like Carpet Weavers and WolfRabbit, Noushin strives to craft stories with humour, warmth, and cultural depth.
Social media has significantly transformed how we access and engage with animation in many key areas. In reshaping the landscape of animation it is making it more accessible, interactive, and diverse, while also creating new opportunities for both creators and audiences.
In this insightful interview series, some of the top animators from TikTok and YouTube share their unique journeys and discuss how social media is reshaping the animation industry. From building global audiences to creating content independently, these creators explore the impact of platforms like TikTok and YouTube on accessibility, creativity, and community engagement. They also reflect on the evolution of animation in the digital age, how they've adapted to the fast-paced world of social media, and the new opportunities it provides for artists worldwide. A must-watch for aspiring animators and fans of digital creativity!
TikTok sensation and 2D artist Zoe, known as "Zobeybop," shares her inspiring journey from Algonquin College to working on projects for Adult Swim and an upcoming children’s show. With over 22 million likes on TikTok, Zoe has turned her passion for animation into a thriving career, overcoming personal health challenges and the shift to online learning during the pandemic.
Zoe discusses the unique opportunities and challenges of TikTok as a platform for animators, including her collaboration with The Living Tombstone and the balance between online presence and creative work. She offers insights into navigating brand deals, balancing industry roles with independent projects, and managing mental health in the creative space.
With a sneak peek at her upcoming project Bad Jelly (2025), Zoe’s story highlights the power of resilience, authenticity, and innovation in today’s animation landscape.
Image Credit: © 2024 Zoe Hellwig. All Rights Reserved.
SPEAKER
Zoe Hellwig
2D Animator & Content Creator // Independent
Zoe Hellwig, better known online as Zobeybop or simply Zobee, is a professional 2D animator and content creator passionate about storytelling and animation.
In addition to her work in the animation industry, she creates engaging short animations on TikTok and other social media platforms, sharing her love for the craft with a wide audience.
With a dedication to creativity and connection, Zoe inspires others through her work and vibrant online presence.
Website // Instagram // TikTok
MODERATORS
Alice Roncier
Independent Producer & Director // Studio Neera
Alice Roncier/APPi (they/them) is a French filmmaker based in Vancouver, Canada. They co-founded Studio Neera in January 2024.
Their first 2D animated short, Razor Ruckus, won Best Director's Prize at SPARK Animation Festival 2024
Website // Instagram // LinkedIn
Noushin Emami
Independent Producer, Writer, Director & Co-founder // Studio Neera
Noushin Emami is an Iranian-Canadian producer, writer, director, and the founder of Neera Animation Studio, established in 2023. Through Neera, Noushin and her co-founder Alice, focus on preserving cultural heritage and amplifying underrepresented voices by creating 2D animated stories rooted in folk traditions. Her work explores universal themes such as family, love, and identity, connecting with audiences across generations and backgrounds.
Her debut film, Razor Ruckus, won the Best Director award at the 2024 SPARK ANIMATION Festival, marking a significant milestone for her and her team. As the producer of Razor Ruckus, as well as upcoming projects like Carpet Weavers and WolfRabbit, Noushin strives to craft stories with humour, warmth, and cultural depth.
