Virtia offers a sharp critique of the social media economy through an allegorical lens, exploring the commodification of human interactions, attention, and data. In Virtia, strands of hair are the ultimate currency—grown, harvested, and traded in a volatile digital market. Every interaction, every glance, and every moment of attention fuels an economy built on addiction and control. As society obsesses over accumulation, the film follows a single strand’s journey—from its meticulous production to its manipulation in a high-stakes power struggle. Under constant surveillance, the line between personal freedom and economic necessity blurs, revealing the precarious foundation of Virtia’s social media-driven world.