Programmatic advertising systems are responsible for placing the vast majority of digital ads on the web, using sophisticated algorithms to automatically match products with potential customers. Only a handful of big tech and social media companies control this technology, helping sustain their monopoly over this multi-billion dollar industry.
The Click Trap will reveal how this same digital advertising economy is also helping to fuel scams, dis- and mis- information and extremist hate online, making dodgy and even criminal “content creators” rich in the process. Drawing on expert testimony, the documentary will investigate what real world impact digital advertising is having on our societies and question whether there’s a safer and more ethical way to do business.
Is it time to regulate online advertising?

The Click Trap

The Click Trap exposes the dark side of online advertising: a lucrative business with a human cost.

WORKSHOP: Understanding and Navigating Our Chaotic Information Environment

Canada

The Click Trap & WORKSHOP: Understanding and Navigating Our Chaotic Information Environment

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These are your pre-ordered /  purchased tickets for ReFrame 2025 film programs. 

Beginning January 27, 2025, we will let you know by email when your pre-ordered films are available for streaming.

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The 20th annual ReFrame Film Festival features 63 incredible social justice and environmental docs from around the world, Jan 25-Feb 4, 2024

We've got a bunch of exciting Q&As, discussions and live streamed events coming up! All of our virtual events will be available for on-demand viewing after their scheduled stream.  Check our ReFrame 2023 Events and Talks page to see what we're planning!  https://reframefilmfestival.ca/festival/reframe-live/