The oldest weekly professional rodeo in the United States is a place called Cowtown, located in the unexpected eastern state of New Jersey. Here, third-generation proprietor Howard “Grant” Harris, a former bull rider and lifelong cowboy, strives to keep his birthright intact, running horses, producing a weekly show and fending off exorbitant offers to purchase and develop his prime land. He could cash out, but in his mind he’s already got all the treasures he needs. “What we do is what we are,” he says. “We don’t know how to do anything else.”